Wednesday, 25 July 2012

A Guide To Product Photography Backgrounds

Photography is one of, if not the most, important aspects of selling online. Customers only have your photos to go by and good photos may be the tipping point between a sale or no sale.

Here we'll be looking at the different types of backgrounds you can give to your products to show them off to their fullest.

White or Clean Backgrounds

White or clean backgrounds show off your products without any fancy backdrops or other items that might distract from it. 

It is a very simple approach and shows exactly what the buyer is getting. This look can be achieved using a light tent or by playing around with your original photos using a site called Fotofuze.

They give the photo a professional air, which could lead them to being featured in blogs, treasuries or magazines more than others, although this isn't always the case.

Wooden Backgrounds

If your items are rustic or perhaps too light for white/clean backgrounds, then a wooden background may suit you.

Wooden backgrounds give a natural feel so are perfect for items that are shabby chic inspired and give an outdoorsy feel to your products. There are lots of types of wood, so choose one that compliments your items well.

You don't have to spend a lot to achieve this look and if wood isn't working for you, there are other natural backgrounds you can use such as grass, rocks, slate and bark.

Real Life Models

This isn't so much a background, but rather a way to display your products. Some products such as clothes and bags for example, might be more appealing to a buyer if seen on a real life model, so they can imagine the sizings better.

Real life models can have many backgrounds, such as a professional white or colour backdrop or a outdoor background, showing how they might use your product during day to day life.

Models can also work for badges, jewellery and baby clothing just to name a few. Maybe experiment with plastic models and real people to see what works best.

Framed vs Unframed

Most sellers usually show a framed and unframed picture of their prints now anyway, but the way you display both can be done in different ways.

Where will the frame be located? In a living room, bedroom, kitchen or bathroom? Maybe the location depends on the print or colours?

If unframed, will it be photographed flat or propped up? Will you use a dark or light background? There's lots to consider!

There are many other types of backgrounds and display methods depending on what you're selling, so a lot of it is down to experimenting.

Try to use the Macro setting on your camera to get a clearer shot and if you've got a nice day, try using natural light instead of artificial. 

Don't be afraid to ask others which photos they prefer and although it can be frustrating and time consuming, it should be worth it in the end :)

x x


  1. An interesting article! You're right - photographing items well is so important, and can be very time-consuming - not what we'd imagined we'd be spending time on at the outset! But it is worthwhile as you say: if you're selling online the customer has only the photos to go on.

  2. Thanks Lesley, I know i've spent ages trying to get photos right, and you're right, some people probably didn't think they'd have to spend so much time on it!

    Leanne x x

  3. It's my least favourite job but since I discovered Fotofuze it's made life a lot easier! I tend to use the white background as I like the clean lines but I may play around with wood or pebbles when I finally get the time - great post :-)

    2 Crafty Birds

  4. Thanks for a really informative post! I've been meaning to research photography properly, as I know how important it is. It really does take forever to do, but hopefully the more I do it, the better I'll get!


  5. That is an awfully astounding column you've posted. I truly appreciate your thoughts when it comes to choose the right photo backdrops. Well said..! Keep it up..